Keep up with the latest from PR73

When creating fintech content, it’s important to know who you’re talking to, and what they hope to gain.

The media world is going through a not-so-silent audio content revolution. Learn how it can benefit you and your organization.

Local media can play a major role in enhancing your brand’s visibility. Here, we outline three keys to pitching local television and radio.

Learn About the Challenges of Media Contact Databases, and Ways to Navigate Around Them to Avoid Media List Disaster

With talk of a recession in 2023, it’s more important than ever for organizations to shrink their sales cycle and close as much business as possible. An important step towards doing so is to adjust how an organization’s sales and PR teams collaborate. Here are three key reasons for companies to integrate PR and sales.

ChatGPT in communications will play a role in public relations and marketing execution. But, this will be more of a supporting role across areas like copywriting. Why? We simply can’t rely on AI for writing copy at the moment. Let’s take a closer look at how AI writing tools work and why they’re not reliable just yet.

Today’s business environment makes it difficult for leaders and entrepreneurs to raise the capital that they need to keep their businesses running, expand services, open in a new market, and so much more. Incorporating marketing into capital raising efforts can help to attract investors, by showcasing your organization’s credibility and value proposition. Let’s examine why you should consider investing time and resources into marketing.

We’re seeing a good amount of noise across AI in communications, including whether AI has the potential to replace PR and marketing talent. However, the idea that AI-powered tools can fully substitute human expertise remains highly debatable. Let’s explore why the human touch is still invaluable in communications.

Landing a media placement is becoming increasingly competitive. Demonstrating to reporters that you have prior media experience can make or break whether you cut through the noise and secure a reporter’s interest in working with you. That’s why media coaching is so important. The quicker you can secure interest and land a placement, the faster you can expand the net of media you can work with. Let’s dive deeper into media coaching’s importance.

Media relations is a foundational component of any PR professional’s skill set, and there are many facets to becoming proficient at it. Relationship-building, writing, storytelling, and selling are just a few of the elements that you need to weave together well when interacting with the media. To help separate yourself from the pack, we’ve outlined three core best practices and tips for building and managing a strong media relations strategy.

Organizations are planning for 2024 – which we recently covered in our Strategy and Planning for 2024 blog post – and should start to evaluate the last 12 months using a data-driven approach to better understand how they will operate come Q1. In this blog post, we provide a Q4 communications checklist that covers a few critical areas that comms companies and departments should focus on to help give them a successful start to 2024.

Thanksgiving marks the advent of the holiday season, one of the most stressful times professionally and personally for communications professionals. As organizations try to close out their Q4 from a position of strength, many end-of-year objectives and activities don’t get accomplished or become stalled due to “things slowing down for the holidays.”

September is here and organizations are beginning to turn their attention to strategy and planning for 2024. As you gear up, here are three key points to consider for developing a comprehensive and impactful communications plan.